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Establishment and Development of the Ministry of
Consumer Affairs
Background Paper to Creating Confident
Consumers
May 2003
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The Role and
Functions of the New Ministry
In approving the Ministry's establishment, Cabinet agreed its
mission was "to develop consistent and co-ordinated consumer
policy; to provide consumer support measures that meet the needs
of all groups in the community and to promote these widely; and,
in so doing, to create an informed marketplace" (Office of the
Minister of Consumer Affairs, 1986 Appendix 1).
The Ministry's functions were to:
- advise the government on matters affecting consumers
- promote and participate in the review of consumer-related
legislation, policies and programmes
- promote awareness among consumers and the business sector
of their rights and obligations in the marketplace so that
exchange activities are undertaken without loss or disadvantage
to either party
- support and co-ordinate non-governmental involvement in
consumer issues
- undertake such tasks as the Minister may from time to time
direct.
The Ministry was not intended to have a wide economic
reporting role. Instead, it was to develop checklists to assist
with assessing the impacts of economic and social policies on
consumers. A Cabinet directive required Departments to consult
with the Ministry on legislative and administrative matters
affecting consumers (Office of the Minister of Consumer Affairs,
1986). This directive is still in effect and the current Ministry
routinely provides comments on policy proposals with a consumer
dimension.
An Enforcement Role for the Ministry
A theme that came through in public submissions on the 1985
report was that the Ministry should have enforcement powers,
especially in relation to the Fair Trading Act 1986.
Before the CAU
released its report, Cabinet had decided that the Commerce
Commission would enforce the Fair Trading Act. However, the
report noted that there were "... strong practical grounds for
separating policy and enforcement functions. Indeed these are
widely accepted in a number of overseas jurisdictions..."
(Consumer Affairs Unit, 1985 p41). Boston et al. (1991, p258)
argue that the government's chief rationale for separating the
provision of policy advice from the provision of services at the
time was to reduce "... the potential for the policy advisors to
be captured by those delivering the services which the government
has purchased".
Cabinet decided that the Ministry's main functions would be in
relation to policy work on fair trading and other
consumer-related legislation, including product safety standards.
A Complaints Service
Another theme that came through in public submissions was
disappointment that the Ministry would not provide a complaints
service, even though such a service was then operated by the
Consumers Institute and funded by the government. Submissions
indicated that this service was not widely promoted (Synergy
Applied Research, 1985).
Cabinet decided that a core function for the Ministry would be
consumer education, but that this would not extend to the
operation of a consumer complaint service. Cabinet envisaged the
Ministry developing a system for recording details of consumer
complaints in order to highlight systemic problems (Shields,
1986).
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