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Consumer Policy Tools
Background Paper to Creating Confident
Consumers
May 2003
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Summary
In summary, there is a broad range of consumer policy tools
available to policy-makers for addressing problems of consumer
protection.
Problem definition and scoping is an essential first step when
addressing consumer issues, because it will help to characterise
whether the appropriate intervention is through consumer policy,
competition policy or economic regulation. It can also help in
making a discriminating initial choice of policy tool.
Identification of a consumer issue does not create a
presumption that the government should regulate. Instead,
policy-makers should ask whether a market-based solution will
emerge in a reasonably timely and effective form and whether that
solution will be optimal.
There are a number of ways in which the market can correct
informational problems, by responding to the heuristic devices
that consumers use when making decisions under uncertainty. There
are a variety of barriers to these responses that are emerging in
a competitive market, and there are a number of ways in which
government can help the market to overcome those barriers.
In the absence of a viable market-based solution, government
may have to consider regulatory interventions to address
informational problems in consumer transactions. When designing
and choosing policy tools, policy-makers need to be aware of
trade-offs between different options.
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