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In New Zealand traders are free to choose
the price at which they wish to sell goods or services. This means
the price for the same thing can be different from shop to shop. But
this doesn't mean that there are no laws about prices. Check out the
pricing pointers below.
Bargaining
Although bargaining is not common in New Zealand, it is legal.
It is more common to ask a trader for a discount. We often ask
for a discount on expensive goods when we pay cash or buy more than
one item at the same time, eg a TV and a video recorder.
If you ask, some traders will lower their price to match the
price of another trader selling the same thing. Before you ask, find
out the lowest price at which other traders are selling the goods.
This is useful if you want to buy from a certain trader because
they offer a free service such as a service checkup eg, a free
adjustment of brakes and gears six weeks after you buy a bicycle.

Rounding prices
One and two and five cent coins are no longer in circulation but
their value still remains. These changes took place from July 2006. This means that a trader can still offer
goods for sale at $1.99.
The price you actually have to pay for these goods depends on how
you pay.
If paying in cash
If you are paying cash, the trader can set the rounding policy.
This must be disclosed to you prior to making a purchase.
If paying by cheque, credit card, or EFTPOS
The trader can charge the exact price if the consumer is paying
by cheque, credit card, or EFT-POS. This is because these methods
of payment allow you to pay the exact price.

Fees for payment by cheque or EFTPOS
Cheque fees
Traders can charge you a "cheque fee" provided that
you are told verbally or in writing (eg a sign) about the fee before
you buy the goods.
EFTPOS
Traders can charge customers paying by EFTPOS a fee
provided that you are told verbally or in writing (eg, a
clear sign) about the fee before you buy the goods (eg, on the
petrol pump by the EFTPOS sign).
Charging service fees for using EFTPOS for withdrawing cash is
not common practice, but some traders do.
We recommend that traders place a prominent sign that customers
can see before they make the decision to use EFTPOS - eg, at the
counter, or on a petrol pump.

'Wholesale price' and 'retail price'
The wholesale price is the price the retailer pays the
manufacturer or the distributor for the goods. The retailer usually
adds a 'mark-up' or extra cost to cover their expenses and profit.
The retail price includes the mark-up and is the price at which the
retailer sells the goods to you.
'Recommended Retail Price'
This is a price suggested by the manufacturer or the distributor.
The trader doesn't have to sell at the 'recommended retail price' or
RRP. In a competitive market goods may never sell at RRP.

'Cash price'
The cash price is the lowest price offered by
the trader when you pay cash or cheque for the goods.
A trader can't ask a higher price than the cash price for a hire
purchase deal advertised as interest-free or credit-free.
eg, you see a credit-free hire purchase
deal of $699 for a stereo. While you are in the shop you see that
the stereo costs $649 if you pay cash. The credit-free hire
purchase deal should cost no more than $649.
If you think a trader deliberately marks goods at the wrong price
to get customers into the shop you can inform the
Commerce Commission. If the
matter is serious the Commerce Commission may take legal action
against the trader.
Goods and Services Tax (GST)
GST does not have to be included in an advertised or displayed
price. However, the advertised price or price tag must clearly state
that GST is excluded
eg, $150 + GST
or
$150 excl. GST
Traders whose goods or services appear cheaper because they have
not shown the GST may have committed an offence under the Fair
Trading Act 1986. This is because they have misled you about the
true cost of the goods.

Receipts
As a general rule, traders do not have to provide a receipt when
selling goods or services. But most traders will provide a receipt
if asked.
GST invoices
A trader must supply GST invoices to GST registered customers if
asked. The Goods and Services Act says that a GST registered person
is entitled to a GST invoice within 28 days of asking for one.
Goods sold by weight or measure
If goods are sold by weight or measure, you must be given
information about quantity. The trader can do this by:
- quantity label or marking on the goods or
- weighing or measuring the goods in front of you, or
- providing a receipt or invoice stating the quantity sold.
For more information on goods sold by weight or measure go to our
Measurement Section.
Itemised accounts
If you do not receive a quote from a service provider, you can
ask for an itemised account before paying for the service or work
done.
Service providers do not have to provide itemised
accounts but most will if asked.
An itemised account should include:
- what materials were used and how much they cost
- how many hours the trader worked and what their hourly rate
was
- any other charges related to the job eg, call out fee, travel
charge, and GST.

Pricing Code of Practice
All major supermarket chains and most other traders using
computerised check out or barcoding systems are members of GS1 New
Zealand. GS1 NZ has a code of practice which states that
prices should be displayed so that they can be easily read and
easily linked to the product. The code also says that you cannot be
charged any more than the price displayed.
If you have a complaint about pricing by an GS1 NZ member
contact:
GS1 New Zealand
P O Box 11-110
Wellington
Tel: 0800 102 356

Pricing errors
Displayed price incorrect
Traders do not have to sell goods at the displayed price. If the
price is a mistake, a trader can refuse a consumer's offer to buy
goods at the price on the tag.
eg Mona sees a sweatshirt in her favourite
shop. The price tag says $30. When Mona takes the sweatshirt up to
the counter to buy it, the shop realises the price tag is a
mistake. The correct price is $75. The shop refuses to sell Mona
the sweatshirt for $30. The shop can refuse to accept Mona's offer
to buy the sweatshirt for $30.
However, a trader who continues to display prices which are much
lower than the actual price at which they are willing to sell may be
committing an offence under the Fair Trading Act.
This is because they are misleading consumers about the true cost of
goods.
Trader charges the wrong price
Once you have bought and paid for goods and services, the
contract of sale is completed. This means that if the trader has
charged you the wrong price, the trader cannot ask you to pay the
balance.
If you learn you have been charged more than the ticket price
only when you read your docket, you can ask to be paid the
difference between the checkout price and the shelf price.
eg, Jo buys a new shirt. The price tag
says $49.95 and this is the price she is charged. When Jo gets
home the shop rings to say they have made a mistake - the correct
price for the shirt was $69.95. The shop cannot ask Jo to pay the
extra $20. They agreed to sell Jo the shirt for $49.95 and the
sale has been completed. Jo would not have been aware that the
price charged was a mistake.
There is one important exception to this rule. A trader may be
able to demand more money from you if they can show that:
- you must have been aware that there was a mistake about the
price and
- there was an "unequal exchange of value" - you paid a small
amount for highly priced goods.
This right to have the contract carried out at the correct price
is available under the Contractual Mistakes Act 1977 (to view this
Act online, visit the government
Legislation website).

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