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Page updated: 02-09-2005

Online Auctions

Consumer Information


Like traditional auction houses, online auctions provide a place for people to buy and sell items through a bidding process. Unlike auction houses, in an online situation you may not be able to examine the goods before you buy them and you are not present at a live auction along with other bidders. This means you and the online auction service should take extra steps to ensure the transaction runs smoothly.

Are online auctions actually auctions?

Auctions in New Zealand are governed by a law called the Auctioneers Act. It is not clear whether this Act covers online auctions, which would require the operator to be licensed.

Do you need to be a registered secondhand dealer to sell at an online auction?

The introduction of the Secondhand Dealers and Pawnbrokers Act on 1 April this year has created concern among some online auction sellers over whether they must now hold a secondhand dealers licence. If you are selling your own property, which you originally got for your own use, you do not have to hold a secondhand dealers licence to sell at an online auction.

Under this Act you must hold a secondhand dealers licence if you are “in business” as a “secondhand dealer”. The Act says a “secondhand dealer” is someone who buys (for the purpose of trade), sells, exchanges, or deals in secondhand articles or scrap metal.

You are “in business” as a secondhand dealer if within 12 months you:

  • buy secondhand articles or scrap metal for the purpose of trade on six or more different days; or
  • sells, exchanges or deals in secondhand articles or scrap metal on six or more different days or so as to receive revenue of $2,000 or more.

For more information on the Secondhand Dealers and Pawnbrokers Act, and a full list of secondhand articles as defined by the Act, see the New Zealand Police website ( www.police.govt.nz – see Info4traders).

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Before you start

Use a reputable site. Ask family members, friends or workmates to see if they can recommend one they have used successfully. The site should:

  • clearly state its terms and conditions, rules for buying and selling, and privacy policy
  • provide a feedback facility where users can give feedback on buyers or sellers based on their experience
  • offer a payment service.

Familiarise yourself with the bidding and/or selling process. How does it work? What are you required to do? It is likely you will have to register by providing some personal information such as your name, address, date of birth and home phone number. Make sure you read and understand the site’s privacy policy on how it stores and uses this registration information.

Find out if the site offers access to a dispute resolution process. If you can’t resolve the dispute yourself, it is reassuring to know you have the backup of the auction provider.

Disputes could include:

  • goods not delivered to the buyer
  • payment not delivered to the seller
  • goods of lesser value or very different from the description sent to the buyer
  • goods delivered late
  • failure to give relevant information about a product or terms of sale.

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Tips for buyers

Before you place a bid

  • Know what you’re bidding on. Read the description carefully. Look at any photos. If you need more information ask the seller for clarification.
  • Check how much you would pay for the item if you bought it new, or a similar item in a local auction or secondhand store.
  •  Factor in any postage/freight costs you may need to pay. The seller should state who will be responsible for these costs in the item description.
  • Find out all you can about a seller’s trading history on the auction site. Many sites post feedback ratings of sellers, as well as buyers, based on comments from users. If you find negative comments, consider carefully whether or not to trade with this seller.
  • If buying from an overseas site, make sure you know what currency the prices are in and what that converts to in New Zealand dollars (some sites may provide a currency converter).
  • Know what form of payment the seller will accept.

When bidding

  • Establish your top price and stick to it.
  • Keep a record of all item descriptions, bids you make and any correspondence (eg emails) with the seller.

Paying

  • Consider using a reputable payment service (sometimes referred to as an “escrow” services). This involves an independent third party that holds payment in trust until you receive and accept the item from the seller. Some sites promote their preferred service.
  • Check out any payment service suggested by the seller before agreeing to use it.
  • If buying from a company or using a payment service, consider payment by credit card where you can. You may be able to reverse the charge if you don’t receive the goods.
  • Consider insuring expensive items against loss or damage in transit.
  • If receiving the item by post, request it be sent using a traceable courier service.
  • Keep a record of all transactions/receipts.

After the sale

  • Use the site’s feedback function so other buyers know what to expect – be it good or bad. You may wish to comment on how quickly the seller responded to your emails, how quickly they sent your item and how well it was packaged. Any feedback should be fair and accurately describe the issue or problem you encountered.

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Tips for sellers

Before you advertise an item

  • Know what fees the site charges. Charges should be disclosed to you.

Advertising your item

  • Provide a full and accurate description of the item for sale.
  • Where possible, include clear photographs of the item – more than one photo might be required for items where buyers will need to see other angles. A picture is worth a thousand words.
  • Set a realistic minimum price (reserve price) that you’re willing to sell the item for. If the reserve price is not met, you are under no obligation to complete the sale.
  • State who will pay for any postage/freight.
  • State your return policy. Will you accept returns? What timeframe will you allow for a return? Will you give a full refund?
  • If accepting payment by cheque, you may wish to note that the item will not be released until the cheque has been cleared.

Dealing with bidders

  • Respond quickly to any questions from prospective buyers.
  • Keep a record of all item descriptions, bids made and correspondence with bidders.
  • Contact the successful bidder as soon as the auction closes. Confirm the final cost and arrange payment and delivery.

Payment

  • Check out any payment service before agreeing to use it.
  • If receiving payment by cheque, make sure it clears before you hand over the item.

After the sale

  • Send the item promptly and in accordance with your agreement with the buyer.
  • When posting an item, wrap it well so it won’t get damaged.
  • Use the site’s feedback function so other sellers know what to expect from the buyer – be it good or bad. You may wish to comment on their promptness to pay and how quickly they responded to your emails. Any feedback should be fair and accurately describe the issue or problem you encountered.

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Know your rights

Buying from a trader in New Zealand

If goods are faulty or don’t match description

Under the Consumer Guarantees Act auctions are excluded (insert link) so online auctions, which in the Ministry’s view fit the definition of “sales by auction”, are also not covered by the Act. This means you do not get the same protection as you do when you buy in other retail situations.

The auction website operators and online sellers who are considered to be operating in trade (as compared with private sellers) must comply with the Fair Trading Act. This Act prohibits people in trade from misleading the public about goods or services for sale, or making false representations about those goods or services. If you have been misled or deceived, you might have a right to be compensated, or in some circumstances cancel the purchase.

Private sellers in New Zealand

If you are buying from a private seller through an online auction site, you are not covered by the Fair Trading Act. The Act does not apply to private sales. The Consumer Guarantees Act also does not apply to private sales.

As a buyer, the Contractual Remedies Act may give you some protection when buying from a private seller. However to seek a remedy under this Act you must show that:

  • you were persuaded to buy the item by what the seller said about it, and
  • what the seller said was untrue, and
  • the seller’s false statements have caused you to lose money – eg, by having to pay for repairs when the seller told you the item was in excellent condition.

Buying from an overseas online auction

New Zealand consumer laws will not apply to your transaction. Be sure to check for information on any overseas online auction website about your rights and remedies against the seller or auction operator.

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If problems occur

  • First try to resolve the dispute directly with the other party.
  • If they are not contactable, use the site’s dispute resolution process if they provide one.
  • Place feedback on the site about the buyer or seller so others are aware. Any feedback should be fair and accurately describe the issue or problem you encountered.
  • You may be able to use the Disputes Tribunal  if your dispute is with a seller or buyer living in New Zealand. The Tribunal deals with contractual disputes over goods and services.
  • If your transaction is with an overseas buyer or seller, you may be able to use an online disputes resolution service to resolve the problem. For more information about these services check out www.econsumer.gov – an international e-commerce complaints site.

Other resources

If you are selling or buying on an overseas online auction service, you might like to check out these resources:

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