Discussion Paper

Voluntary GM-Free Labelling

April 2003

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Foreword

Genetic modification is of interest to many consumers, particularly when associated with food. The Joint Australia New Zealand Food Standards Code requires that suppliers provide consumers with information about whether a food contains genetically modified (GM) material, where the material is above a given threshold. Some consumers, however, want further information about whether food contains any GM material or results from a process involving genetic modification.

Although it is seemingly straightforward to label food as GM-free, there are complex issues around what GM-free means and also in determining whether a food contains any GM material or results from a process involving genetic modification. The government's purpose in facilitating the development of a GM-free labelling system is to assist those businesses that wish to meet consumer demand for information by labelling their food as GM-free, while helping to ensure that the information provided to consumers is meaningful and accurate.

As a voluntary initiative, responsibility for final development of a GM-free labelling system rests with stakeholders. The aim of this paper is to raise some of the issues surrounding GM-free labelling, and to look at what is involved in the development, ownership and administration of such a labelling system.

I welcome submissions from all stakeholders interested in the development of a GM-free labelling system. An interdepartmental working group, comprising the Ministry of Consumer Affairs and the New Zealand Food Safety Authority, will analyse submissions, provide feedback, and co-ordinate those stakeholders who wish to participate in the development of a labelling system.

Elizabeth MacPherson
General Manager
Ministry of Consumer Affairs

Andrew McKenzie
Executive Director
New Zealand Food Safety Authority