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International Comparison Discussion Paper
May 2006
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Part 3 - Legislative
Differences Proposed for Adoption
This part of the discussion paper identifies
prohibitions, investigation and enforcement
tools and penalties that are found in the consumer
protection legislation in the other jurisdictions
but are not currently available in the Fair
Trading Act. It is considered that these amendments
would strengthen the Fair Trading Act in terms
of achieving the desired outcomes for consumers
and businesses.
The tools that have been analysed are -
- Unfair terms in consumer contracts prohibition;
- Product safety warning notice and powers
of investigation;
- Cease and desist orders;
- Substantiation notices;
- Court enforceable undertakings;
- Compulsory interview;
- Banning orders.
Some of the proposals, (for example, the
those relating to compulsory interviews, the
ability to make cease and desist orders and
obtain court enforceable undertakings) could
assist the Commerce Commission in its enforcement
role by enabling it to act more quickly when
it believes that a contravention has occurred.
Enabling the Commerce Commission to act in this
way could reduce the amount of consumer detriment
that can result from contraventions of the Fair
Trading Act. Some of the tools can be used together
to improve the enforcement outcomes for both
compliant businesses and consumers. Including
these redress and enforcement provisions in
the Fair Trading Act should provide better protection
for consumers and thereby allow them to transact
with more confidence.
The following analysis tests thinking in
the area of the enforcement of consumer protection
law and
MCA
is interested to hear your views on the proposals.
Unfair Terms in
Consumer Contracts Prohibition
Issue
An unfair term in a contract is one that
causes a party (usually the consumer) to be
at a disadvantage while the term is not reasonably
necessary for the protection of the interests
of the other party (usually a business). Typically,
an unfair term is a pre-written standard term.
A standard term is a term created by the business
in advance of a contractual agreement and is
not negotiated separately with each consumer.
A negotiated term is agreed upon by both the
business and each individual consumer. Unfair
terms have been defined in other jurisdictions
as contrary to the requirement of good faith
that cause a significant imbalance in the parties'
rights and obligations under the contract to
the detriment of consumers. A term that states
that a trader may change or alter other terms
in a contract without consulting the consumer
is an example of an unfair term.
Under Part 1 of the Fair Trading Act (FTA),
misleading and deceptive conduct, false representations
and unfair practices are prohibited. Unfair
terms in contracts are not specifically prohibited.
They are covered under general contract law[19]
and common law.[20]
However, it is uncommon for consumers to take
court action under these for unfair terms.
In many instances, consumers do not realise
that a term is unfair, or that the term can
be negotiated, especially if it is pre-written
into the contract. The consequence of a consumer
agreeing to a contract with such terms is that
they may find themselves bearing most of the
cost and/or risk of the transaction. For example,
Consumer Affairs Victoria (Australia) notes
an example of an unfair term in car rental agreements,
where the consumer is required to acknowledge
the car is in good condition, clean and roadworthy.
While the consumer can see the car is clean,
they cannot know the mechanical condition or
safety (roadworthiness) of the vehicle.[21]
Consumers may also find they do not have
fair and reasonable access to a variety of goods
and services in the marketplace. Unfair terms
may bind the consumer into a contract where
they cannot use other businesses. For example,
a contract may bind the consumer to the terms
and conditions of the supplier's insurance scheme
that the consumer has not looked into and is
therefore denied the choice of using another
insurer.
The Ministry of Consumer Affairs and the
Commerce Commission have received complaints
from consumers where the terms in contracts
may not be misleading or deceptive but they
do appear to be unfair. Even when consumers
recognise that the terms are unfair they sometimes
feel they have little option but to sign as
there is little or no difference in the contracts
used by all providers in that sector.
International Comparisons
In several of the other jurisdictions analysed
for comparison with New Zealand, consumer protection
legislation specifically prohibits unfair terms.
When the enforcement agencies believe that a
contract term is unfair they can take enforcement
action even when consumers have signed a contract.
In the United Kingdom, the Unfair Terms in
Consumer Contracts Regulations 1999 state that
a consumer is not bound by any standard term
in a contract that is unfair.[22]
The Unfair Terms in Consumer Contracts Regulations
1999[23]
provide, in a schedule to the Regulations, an
indicative but non-exhaustive list of unfair
terms. If the Office of Fair Trading (OFT)[24]
suspects that a term is unfair, then it can
investigate and may take court action. The court
may issue an injunction to stop a trader using
the unfair term.
The Fair Trading Act 1999[25]
in Victoria, Australia also legislates against
unfair terms. The provisions found in the Act
are based on the United Kingdom Regulations
(outlined above). Under Victoria's legislation,
consumers can take civil action[26]
against a supplier to have an unfair term declared
void. Consumer Affairs Victoria (CAV)
can also apply for an injunction to stop a trader
using an unfair term. Penalties for the use
of unfair contract terms are
A$1,000 for
individuals and A$2,000
for corporations.
CAV
also works with targeted industry groups to
develop fair standard terms in their consumer
contracts. To date
CAV
has worked with the mobile phone, hire car and
fitness centre industries. The priority areas
for the 2005/2006 year are pay television, internet
service providers, home removalists and building
contracts.
Comparing the regimes, the Unfair Terms in
Consumer Contracts Regulations in the United
Kingdom apply to standard contract terms, while
in the Victorian Fair Trading Act the unfair
term provisions may apply to both standard and
negotiated terms. The term "unfair" is defined
in a general way in both pieces of legislation
and a non-exhaustive list of what may constitute
an unfair term is provided. In both the United
Kingdom and in the state of Victoria only a
court[27]
can decide whether a term is unfair. If court
action is successful, the injunction usually
covers only the unfair term. It is less usual
for the entire contract to be declared void.
The
OFT has a duty to consider every complaint
that it receives about an unfair contract term.
CAV
is not constrained in this way and has taken
a proactive approach in dealing with the issue
of unfair terms in contracts. Rather than solely
relying on consumers recognising unfair terms
in contracts and taking a dispute to the Victorian
Civil and Administrative Tribunal or making
a complaint,
CAV
has identified specific industry groups that
use standard contract terms and has worked with
them to develop contracts that in the opinion
of the
CAV
do not breach their Fair Trading Act. While
such an approach can have the effect of changing
a number of contracts that are commonly entered
into by consumers, it can also be resource intensive.
Although other Australian states do not currently
have specific legislation prohibiting unfair
terms, they have made a commitment to promote
amendments to their consumer legislation that
may prohibit unfair terms.
Internationally,
some telecommunications companies have required
in their contracts that customers pay for
all calls made from their telephones irrespective
of whether they authorised the call. In
some jurisdictions this contract term has
been ruled unfair.
Discussion
Specifically prohibiting unfair terms in
consumer contracts in the
FTA,
even if they are not misleading or deceptive,
would enable the Commerce Commission to take
enforcement action against businesses using
unfair terms in their consumer contracts. As
well, if unfair terms were prohibited, individual
consumers would be able to take a dispute about
an unfair term in a contract to the Disputes
Tribunal (or even to court) on their own behalf.
Currently unfair terms are not defined in
the FTA.
It is suggested that any amendment prohibiting
such terms should follow the approach taken
in the United Kingdom and Australia in providing
an indicative non-exhaustive list to aid decisions
by the court. As noted, in the United Kingdom
the OFT
is required to investigate every unfair term
complaint. It is not proposed that a similar
approach be taken in New Zealand. Rather, it
would be up to the Commerce Commission to decide
how to enforce any breach.
A prohibition of unfair terms would provide
an opportunity for the Commission to work with
industry groups (in an educative way) to develop
fair standard terms. This approach can resolve
issues in a pro-active and co-operative manner
and may prevent court action being taken.
Prohibiting unfair terms would thus expand
on the current suite of prohibitions including
misleading or deceptive conduct, false representations
and unfair practices, and this should allow
consumers to enter into contracts with greater
confidence.
Proposal
MCA
considers that there is merit in proposing that
the Fair Trading Act be amended so that it contains
provisions where unfair contract terms are specifically
prohibited.
Product Safety
Warning Notice and Powers of Investigation
Issue
The present Fair Trading Act (FTA)
investigative powers (search and seizure) for
product safety enforcement are limited to investigating
and enforcing compliance with existing product
specific measures (safety standards, bans and
compulsory recalls). When a safety problem is
recognised during the investigative stage, there
are no powers to remove the product from sale,
exposing consumers to potential harm.
There are also no formal powers by which
the Minister or relevant officials can warn
the public of the possible harm that may be
caused by the products under investigation.
Accordingly, product safety redress and enforcement
in the initial investigation stages relies mainly
on the goodwill of businesses to stop selling
products identified as unsafe. If this fails,
action can be undertaken by the Minister of
Consumer Affairs. This takes the form of Unsafe
Goods Notices, where products classified as
unsafe are required to be removed from the market,
or compulsory recalls, where the Minister requires
the trader to recall the product. Unsafe products
may then be the subject of a Product Safety
Standard, which outline construction, composition,
testing and warnings that apply in respect of
a particular product, for example the distance
between vertical bars in a cot to prevent a
baby's head from getting wedged.
Investigations and the development of Unsafe
Goods Notices and compulsory recall orders are
actioned by officers of the Ministry of Consumer
Affairs (MCA)
who have no powers of search and seizure. The
Commerce Commission officers can enter premises
and seize product but only after an Unsafe Goods
Notice or compulsory recall order has been issued,
or where a product subject to a product safety
standard is believed to be in breach of a standard.
There is a concern that the
FTA
powers are not sufficient in that they do not
allow for the very quick removal of product
from sale when potential safety problems are
recognised during the investigative stage, exposing
consumers to potential harm.
International Comparisons
Product safety is managed in various ways
in the consumer protection legislation in the
other jurisdictions analysed for comparison.
In Canada, Health Canada takes the lead in controlling
and enforcing product safety of all types. In
the United States, the Consumer Product Safety
Commission has prime responsibility for the
15,000 consumer products within its jurisdiction.
Both of these organisations develop voluntary
standards, issue and enforce mandatory standards,
ban products when no standards would adequately
protect consumers, undertake recalls, research
potential product hazards and educate consumers.
In the United Kingdom, the General Product
Safety Regulations 2005 have introduced an obligation
on businesses to only place safe product on
the market. The Regulations also require businesses
to provide consumers with relevant information
to assist them in assessing the risks of using
the product, and manufacturers must adopt measures
so that they are informed of risks and can take
action if necessary. Some offences are criminal
and some are civil.
The New Zealand
FTA
product safety provisions are similar to those
found in the Australian Trade Practices Act
(TPA).
There are, however, two main differences in
that the
TPA provides for:
- Warning notices; and
- Powers of investigation.
The
TPA at section 65B includes provisions
for issuing warning notices to the public, where
the Minister may publish in the Gazette a notice
outlining when a good is under investigation
in order to determine whether it will or may
cause injury and/or the possible risks involved
in the use of the specified good. These provisions
were included in the
TPA very soon after New Zealand's
FTA
was passed into law.
As well, the Australian Competition and Consumer
Commission (ACCC)
can seize products that are under investigation.
The
ACCC is responsible for implementation
of the
TPA, including product safety. The Australian
states have included the product safety provisions
of the
TPA into their own consumer protection
legislation but also have the ability to differ
in their enforcement regimes. For example, a
temporary ban can be imposed for between 28
days and 18 months depending on the state. In
Tasmania, the ban can be indefinite.
Australia is currently reviewing its product
safety regime. A report by the Australian Productivity
Commission was released on 7 February 2006.
Several options have been proposed, including
a general product safety provision like that
in the United Kingdom. The Australian review
will have an impact on product safety in this
country as many New Zealand manufacturers trade
in Australia under the Closer Economic Relations
(CER) agreement and the Trans Tasman Mutual
Recognition Arrangement (TTMRA) which provides
that goods legally sold in one country may be
legally sold in the other. It is not clear at
this stage whether Australia will amend its
product safety requirements.
Discussion
Search and seizure powers of a similar nature
to those in the
TPA in Australia could help to achieve
a more effective product safety system in New
Zealand. The ability to remove potentially unsafe
product from the market more quickly could help
to reduce consumer exposure to products that
could cause harm.
If a product is subsequently found to be
safe, the product can be returned to the trader
and be returned to the market. Likewise if a
product can be made safe by applying conditions
relating to, for example, its composition by
way of a product safety standard, the product
could be returned to the market by way of the
existing Product Safety Standards mechanism.
It is also proposed that the Minister of
Consumer Affairs have the power to delegate
to either
MCA
or Commerce Commission officers (as appropriate)
the power to seize product pending the outcome
of an investigation. In the United Kingdom,
Canada and the United States such powers are
held at the investigating officer level.
Although under the
TPA the
ACCC has the ability to issue a warning
about a product, it appears that most businesses
voluntarily comply with the
ACCC on product safety issues. The ability
to warn the public may be encouraging the traders
to comply.
Being able to warn the public that a product
is under investigation when a trader refuses
to comply voluntarily reduces the chance that
harm may occur to consumers. Consumers are then
given the opportunity to stop using, or to modify
the way they use the product.
Adding search and seizure and warning notice
powers to the
FTA
also continues the similar nature of New Zealand
and Australia product safety legislation.
Proposal
MCA
considers that there is merit in providing in
the Fair Trading Act:
- the power for the Minister of Consumer
Affairs to authorise persons (exercised
under warrant) to seize potentially unsafe
products during investigations into that
product's safety; and
- the power for the Minister to issue
warnings to the public regarding potentially
unsafe products that are the subject of
an investigation.
If a decision is made to progress with this
proposal, the Ministry of Consumer Affairs will
have to give further consideration to the practical
implications of implementing of such a provision
including an appropriate threshold for the seizure
of potentially unsafe products.
Cease and Desist
Orders
Issue
Cease and desist orders are formal administrative
injunctions that require traders/businesses
to cease conduct that allegedly breaches the
Act.
Breaches of the Fair Trading Act (FTA)
can cause considerable detriment to consumers.
Currently, the
FTA
does not have cease and desist provisions, so
when the Commerce Commission believes that there
is a breach of the Act it cannot force a trader
to cease the conduct until it has taken court
proceedings. This means that while breaches
are being investigated and during the court
process, businesses may continue to engage in
conduct which may cause considerable harm to
consumers. If the Commission had the power to
issue a cease and desist order, it could very
quickly prevent a trader continuing with the
alleged misconduct.
In September
2001, the Commission commenced a prosecution
against a trader which related to claimed
nutritional benefits of taking a product
marketed by the company. There were a number
of lengthy delays in hearing the case, primarily
resulting from the availability of expert
witnesses. The defended hearing finally
took place in April to June 2004 and judgment
not received until June 2005 when the company
was convicted of the charges. During the
period of nearly four years until the judgment
was made, the company continued to promote
the product using many of the representations
that were later found by the court to be
in breach of the Fair Trading Act.
Under the Commerce Act 1986, the Commerce
Commission can make a cease and desist order
where there is a prima facie case that a person
has engaged in a restrictive trade practice
(section 80 (1)) or has contravened the business
acquisition provisions (section 83(1)) and it
is necessary for the Commission to act urgently.
A cease and desist order prevents a person from
engaging in conduct as identified in the order.
The Commerce Act's cease and desist order
process involves an investigation of the breach
by the Commission, then a referral to a Cease
and Desist Commissioner who decides whether
or not the conduct contravenes the Act. The
person who is the subject of the order is consulted
and can consent to the terms of the proposed
order or can decide to have the matter determined
by the Commissioner following a hearing.
A cease and desist order can be made if the
Cease and Desist Commissioner is satisfied that
a case has been made and it is necessary to
act urgently to prevent consumers from suffering
serious loss or damage and/or harm in the interests
of the public. Failure to comply with an order
would result in an application for a penalty
to the High Court.
A cease and desist order is deemed to be
a Commerce Commission decision and is subject
to appeal in accordance with sections 91-97
of the Commerce Act.
International Comparisons
In the United States and Canada,[28]
cease and desist orders are available in their
consumer protection legislation. These are administrative
rather than judicial orders. Court action is
not required before they are issued. Their advantage
is that the level of proof required is not as
high as that needed for an injunction.
In the United States, the Federal Trade Commission
can issue cease and desist orders if there is
reason to believe that the Federal Trade Commission
Act has been breached. The process is complex,
with the trader allowed several opportunities
to appeal. The final order is binding 60 days
after its issue.
Canada has a form of cease and desist order,
where the Competition Commissioner can make
an application for an interim order lasting
up to 10 days. The trader is given 48 hours
notice prior to the issuing of the order. The
period the order covers can be extended to allow
for the Commissioner to undertake an investigation.
An interim order can only be granted under serious
circumstances, and it is understood that the
Competition Tribunal has never used this power.
The Competition Commissioner can also apply
for interim and permanent injunctions, which
appear to be the preferred enforcement tool.
The Australian Trade Practices Act (TPA)
does not provide for cease and desist orders
for either competition or consumer law. In a
review of the
TPA by the Australian Treasury in 2003,
competition cease and desist orders internationally
were discussed and analysed. The Australian
Treasury concluded that there was little evidence
that cease and desist orders were faster, cheaper
or more effective than injunctions with respect
to breaches of competition law and saw little
need for an additional process. There appears,
however, to have been no analysis with regard
to consumer protection law breaches.
Discussion
Amending the
FTA
so that the Commerce Commission can make cease
and desist orders would mean that behaviour
that contravenes the legislation could be stopped
more quickly than presently occurs following
court proceedings.
This is important because the costs and delays
associated with
FTA
litigation have increased significantly during
the last three years. In that time, according
to the Commerce Commission, the costs of litigation
have trebled and the number of
FTA
cases in the court system has doubled.
The Commerce Commission has not used the
cease and desist provisions under the Commerce
Act since they came into force on 1 April 2002.
They are, however, considered by the Commission
to be a useful enforcement option, which may
be better suited to consumer protection issues
than to competition issues. This is because
it is often easier to demonstrate a breach and
also to demonstrate that consumers are suffering
serious loss or damage as a result.
Injunctions can be used to stop businesses
from behaving in a manner that contravenes the
legislation. Under the
FTA,
injunctions may be granted by the court for
contraventions of parts I, II, III and IV of
the Act. The test that is used for the granting
of an injunction, however, is very different
from that which would apply at a cease and desist
hearing. A cease and desist commissioner is
required to make decisions on the basis of whether
there is a prima facie breach of the Act and
the detriment to consumers.
Injunctions are granted on the basis of the
balance of convenience test. Under this test
an assessment is made as to what would happen
if an injunction was made and the interests
of the trader (including commercial loss) are
balanced against those of consumers. The balance
of convenience test will typically tip in favour
of businesses unless it is proven that consumers
have suffered a significant detriment, for example,
lost their life savings. Therefore injunctions
are not necessarily the best option for consumer
protection.
In 1999, the
Commerce Commission sought an injunction
against Alpha Club New Zealand Limited alleging
breaches of section 24 of the Fair Trading
Act (operating a pyramid selling scheme)
and section 9 (misleading and deceptive
conduct). The Commission wanted to prevent
Alpha from continuing to operate in New
Zealand, recruiting new members (who were
likely to lose money), and preventing the
dissipation of funds accumulated by the
company as profit. The judge considered
the balance of convenience test and concluded
that, as the result of such an injunction,
the business would close down and this consequence
outweighed the detriment to existing (and
future) members of Alpha Club and the wider
public. The injunction was not granted,
although 26% of the business profits were
ordered to be set aside. The matter was
then taken to the High Court and, in 2002,
judgment was found in favour of the Commission.
The Commission was instructed that the money
set aside as a result of the failed injunction
was to be returned to those people who had
joined Alpha Club after December 1999. However,
only a partial membership list was available,
so the Commission had to advertise and locate
the remaining members of the Club. The judge
ordered the cost of finding members to be
taken out of the retained funds and that
any remaining money be distributed on a
pro-rata basis to the members.
In comparison with the court process, cease
and desist orders are low cost, can be introduced
quickly, and prevent continuing cost to the
economy, consumers and compliant businesses.
Proposal
MCA
considers that there is merit in proposing that
the Fair Trading Act be amended so that the
Commerce Commission can make cease and desist
orders.
Substantiation
Notices
Issue
Under the Fair Trading Act (FTA)
misleading or deceptive representations are
prohibited.
There are, however, no statutory powers in
the Fair Trading Act to allow the Commerce Commission
to require, by way of issuing notices, substantiation
of claims or representations from businesses,
which means that the onus of proof usually falls
on the Commission to demonstrate that a claim
cannot be substantiated.
This can be particularly difficult for the
Commission where the claims relate to comparative
pricing issues or technical or scientific declarations.
In such instances the Commission usually has
to go to considerable expense and often has
to employ significant resources in order to
prove that such a claim cannot be substantiated.
Gathering good evidence to prove a claim cannot
be substantiated can also be time consuming,
leaving consumers exposed to potentially misleading
or deceptive representations for some time.
In a case
recently prosecuted by the Commerce Commission
a trader promoted a slimming product. False
or misleading claims were made that it would
melt away cellulite and fat and that it
had been tested and approved by experts
in Europe and America. Part way through
the period during which the trader was vigorously
marketing the product, he was warned by
another agency that its promotion was likely
to be illegal. When approached by Commission
staff, the trader acknowledged that he had
copied marketing material received from
overseas as a direct mail letter and was
not able to substantiate the claims made.
The trader had also taken no steps to have
the product tested or to verify the representations
made about the product in the promotional
material.
Around 1,250 customers purchased the
product paying approximately $176,000 in
total. When the case eventually came before
the court, the trader pleaded guilty to
a number of breaches of the Fair Trading
Act, although an appeal against the level
of penalty and compensation orders has yet
to be heard. In order to bring the case,
the Commission paid nearly $40,000 on the
necessary expert evidence required for a
successful court case. That sum would have
been significantly higher had the trader
not pleaded guilty. The sentencing was decided
in November 2005, over three years after
the trader's distribution of the product
had ceased, during which time the affected
consumers have had to wait to receive any
compensation.
Complaints relating to claims made in advertisements
can be dealt with by the Advertising Standards
Authority (ASA)
which can request evidence to support a claim
made. This process only covers advertising claims.
It does not cover labelling or packaging claims,
unless they can be seen in an advertisement.
International Comparisons
In several states in Australia, the consumer
protection legislation provides for substantiation
notices. These notices require a business to
substantiate the expressed or implied claims
made in advertisements or on labels or packages,
and in the case of New South Wales, also extends
to requiring real estate agents to substantiate
selling price estimates.
If a substantiation notice is served on a
business it is required to provide evidence,
demonstrating that a claim can be substantiated,
to the Director-General of Fair Trading (or
other equivalent person) within the time specified
by the notice. It is an offence not to comply
with the notice or to knowingly provide information
that is false or misleading. It is also an offence
for a business to be unable to substantiate
a claim made in the marketplace.
Based on the business's response, the regulator
assesses what action should be taken. If the
business cannot substantiate the claims, it
is often required to give an undertaking that
it will cease making such claims. A consumer
cannot seek damages because a business fails
to substantiate their claims. Instead, the consumer
can claim damages leading from any misleading
and deceptive conduct.
The United States Federal Trade Commission
(FTC)
has an advertising substantiation policy which
states that by making claims, an advertiser
is indicating it has supporting evidence for
those claims. A trader's failure to support
its claims constitutes an unfair and deceptive
act or practice in violation of section 5 of
the Federal Trade Commission Act. The
FTC
can also use its cease and desist orders to
require a trader to:
- stop running the deceptive advertisement
or engaging in the deceptive practice,
- substantiate claims in future advertisement;
and
- report to
FTC
staff about the substantiation it has for
claims in new advertisements.
Violations of cease and desist orders can
result in civil penalties of up to
US$11,000
per violation.
In the United Kingdom the Control of Misleading
Advertisements Regulations 1988 implements a
European Community Directive on misleading advertising.
The Regulations aim to protect the interests
of consumers and businesses from misleading
advertising - or advertisements that make prohibited
comparisons. Most complaints about misleading
non-broadcast advertisements are handled by
the United Kingdom Advertising Standards Authority
(United Kingdom
ASA) and the Trading Standards Service.
If an advertisement is found to break the British
Codes of Advertising and Sales Promotion, the
United Kingdom
ASA will ask the company to withdraw
or change the advertisement. Advertisers are
required to prove that any claims they make
are capable of objective substantiation. The
codes, devised by the Committee of Advertising
Practice, cover most forms of non-broadcast
advertising.
Canada has a comprehensive regulatory regime
that deals with unsubstantiated claims. The
Competition Act requires advertisers to substantiate
all of their material[29]
claims. Guarantees, efficacy, lifespan and other
statements must be based on adequate and proper
tests. While these tests are flexible to accommodate
the vast variety of claims, guidelines and industry
codes help to remove uncertainty about the appropriate
tests and how to apply them. If claims are not
based on adequate and proper tests, they then
become "reviewable conduct". This means the
conduct can be investigated by the Competition
Bureau. It is a criminal offence if the misrepresentation
is shown to be made knowingly or recklessly
and the following sanctions can be imposed:
- a cease and desist order for up to 10
years;
- a requirement that the advertiser publish
a notice of the misleading claim and the
court's order;
- CAD$50,000
(first order) or
CAD$100,000 (subsequent orders) for
an individual, and
CAD$100,000
(first order) or
CAD$200,000 (subsequent orders) for
a corporation.
If the Competition Bureau takes a case to
court, the directors and officers of the advertiser
can face up to five years imprisonment and a
court imposed fine.
Discussion
As indicated above, substantiation notices
are an accepted consumer policy enforcement
tool in all of the international comparison
jurisdictions. They also place the onus of proof
of claims on the trader, not the enforcement
agency. Currently, the Commerce Commission is
required to prove that claims cannot be substantiated.
Such investigations can be very resource intensive.
A recent comparative pricing investigation,
for example, has involved around 80 covert store
visits by Commission investigators. It is likely
that such labour intensive investigations generally
could be avoided if the Commission was able
to require businesses to substantiate their
claims (refer also to the example highlighted
above).
The costs to the Commission of proving that
a product's claim is unsubstantiated can be
very high. In a recent case, for example, the
cost to the Commission was $177,897 for expert
and legal expenses. This figure covers external
costs only and does not include the Commission's
internal legal and investigative expenses.
If the
FTA
was amended to enable the issuing of substantiation
notices, any person who received a substantiation
notice would be required to support the claims
that they make about their products or services.
The Commission would then be able to assess
the validity of the information supporting the
claim and base any action on the basis of that
response. Where there is inadequate information,
or no information is supplied, the Commerce
Commission would be likely to take a case against
the business on the basis that they are allegedly
making false and misleading representations.
For a substantiation notice provision to
be effective, a trader would not be able to
refuse to provide evidence, be able to ignore
a notice or to knowingly provide information
that is false or misleading without committing
an offence.
It is not expected that the
ASA's substantiation process would be
affected by amending the
FTA
so that the Commerce Commission could issue
substantiation notices. The Commission only
initiates an investigation if the issue meets
its enforcement criteria. The advertising complaints
process is well established and it is expected
that most advertising complaints would still
be directed to the
ASA.[30]
The ability of the Commerce Commission to
issue substantiation notices should also encourage
consumers to have greater confidence in the
claims that are made about products or services.
Proposal
MCA
considers that there is merit in amending the
Fair Trading Act so that the Commerce Commission
may require a trader to substantiate any claim
that they make about a product or service.
Court Enforceable
Undertakings
Issue
Court enforceable undertakings are agreements
between the enforcement agency and a business
which are provided for in the consumer protection
legislation. The enforcement agency can take
the trader to court if the agreement is breached.
Undertakings are voluntary. If a trader does
not agree to an undertaking, the matter may
proceed to court. The Fair Trading Act does
not currently provide for court enforceable
undertakings.
Currently, the Commerce Commission sometimes
uses agreements known as settlements, when a
business voluntarily admits that it has breached
the Fair Trading Act and gives an undertaking
to amend its behaviour. Settlements provide
a business with the opportunity to rectify a
contravention of the legislation without being
prosecuted.
If a business does not comply with the agreed
terms of the settlement, the Commerce Commission
can initiate court proceedings for the original
offences. A problem is that such action is subject
to the limitation period set out in section
40(3) of the Fair Trading Act (3 years) or in
the Limitation Act 1950 for civil proceedings.
Injunctions can be sought and granted against
businesses for conduct that contravenes the
legislation. They cannot, however, be used when
a business breaches an agreement with the Commerce
Commission to cease such conduct.
International Comparisons
Other jurisdictions, such as Australia, have
court enforceable undertakings. Section 87B
of the Australian Trade Practices Act allows
the
ACCC to take civil legal action against
any business which has breached a term(s) of
an undertaking. If the court is satisfied that
a term of the undertaking has been breached,
it can make civil orders including directing
the business:
- To comply with the term of the undertaking,
or
- To pay the amount of any financial benefit
obtained as a result of the breach of undertaking,
or
- To pay compensation.
Court enforceable undertakings are used by
the
ACCC on a regular basis.
At the state level, Queensland, the Australian
Capital Territory, New South Wales, Western
Australia, Victoria and the Northern Territory
all allow their consumer affairs agencies to
apply to a court for orders to direct a person
to comply with an undertaking.
Discussion
Settlements are a cost-effective way of achieving
good consumer outcomes and supporting a level
playing field for business. The Commerce Commission's
inability to hold businesses accountable for
their part of a settlement weakens this tool.
Court enforceable undertakings would seem to
be a way of addressing this weakness.
As with settlements, court enforceable undertakings
provide businesses with an opportunity to rectify
their behaviour without being prosecuted. Undertakings
are flexible in that they can be customised
to different situations and can impose particular
conditions upon a business. Any breach of an
undertaking is an offence and can be prosecuted
in court.
A property
development company was offering to consumers
a home ownership scheme. In fact, what was
being offered to buyers was a type of rent-to-buy
scheme where the title of the property would
not be transferred to the purchasers until
the end of the 30 year contract. If the
purchasers failed to complete the 30 year
contract, including making all scheduled
payments, they stood to lose much of the
equity which they had invested in the property.
About 60 consumers appear to have bought
into this scheme. In this case, the position
of the home purchasers is of importance
to the resolution of this matter. If successful
court action is taken, complex and difficult
issues of compensation will arise and the
resolution process may well be lengthy.
If the option of settlement with an agreement
by the company to provide appropriate compensation
is pursued, then this may well provide a
quicker and more effective solution to the
difficult compensation issues. Under current
law, if the company later fails to adhere
to any compensation agreement, the Commission's
only recourse would be to take court action
for the original offences. In a case such
as this, action may not be possible as it
would probably be time barred at that point.
Court enforceable undertakings are available
in other New Zealand legislation. The Securities
Commission, for example, has the power to accept
undertakings that are enforceable in a court
and this is proving to be an effective enforcement
tool. An enforceable undertaking is accepted
by the Securities Commission when it considers
that this approach will provide the most suitable
outcome. Accepting an undertaking does not prevent
the Securities Commission from exercising any
of its other enforcement powers if necessary.
The new anti-spam legislation, the Unsolicited
Electronic Messages Bill, has also adopted court
enforceable undertakings as an enforcement tool.
Court enforceable undertakings appear to
be a flexible and powerful enforcement tool
that has worked well for other agencies. The
Commerce Commission has indicated that it would
use this type of undertaking frequently.
Proposal
MCA
considers that there is merit in amending the
Fair Trading Act so that the Commerce Commission
may use court enforceable undertakings.
Compulsory Interview
Issue
When the Commerce Commission is investigating
a possible contravention of the Fair Trading
Act (FTA)
it can require a person, by notice, to supply
information or documents. Persons required to
supply information or documents have the same
privileges in relation to the supply of the
information and documents as witnesses have
in any court. It is an offence not to comply
with a notice and any person who fails to comply
is liable on summary conviction to a fine not
exceeding $10,000 in the case of an individual
or $30,000 in the case of a body corporate.
While requiring a person to supply information
or documents can assist the Commerce Commission
in its investigations of possible contraventions
of the FTA,
some of the value of this provision is lost
because currently the Commission cannot require
a person to explain the contents of documents
or information prior to any court case.
The ability to require a person to answer
questions can be a valuable investigative tool.
It not only allows the Commerce Commission to
obtain information but also enables individuals
to answer questions safe in the knowledge that
they cannot incriminate themselves.
A company
being investigated for a breach of the Fair
Trading Act had a policy whereby no interviews
were allowed with anyone apart from the
Head of Finance and Administration. Instructions
were issued that all contact with the Commerce
Commission was to be through Head Office.
In this case, the alleged misrepresentations
were made by sales staff at branch level.
Promises of information from branch level
staff by the Head Office were not forthcoming.
Not having direct contact with those personnel
hindered the investigation and meant not
being able to gather the best evidence.
International Comparisons
Consumer protection legislation in other
jurisdictions requires persons to give evidence.
Under the Australian Trade Practices Act (and
certain state legislation, for example, New
South Wales, Northern Territory, Victoria and
South Australia), individuals can be required
to appear before the Australian Competition
and Consumer Commission (or the state enforcement
agency).
Discussion
The Commerce Commission estimates that if
it had the power to require a person to attend
an interview to answer questions under the
FTA
it would use the power in up to 50% of its complex
investigations. At present, if the Commerce
Commission cannot get the information it needs
by requiring persons to supply documents or
information, the only other tool that it has
available is a search warrant. In most cases
a compulsory interview power is likely to be
less intrusive than a search warrant and may
be more useful in providing evidence of an offence
particularly in instances where there is little
written evidence of offending. It is also likely
that the availability of this power in the
FTA
would greatly reduce the time needed by the
Commerce Commission to investigate complex cases.
Under the Commerce Act 1986 and the Credit
Contracts and Consumer Finance Act 2003 (CCCFA),
as well as requiring an individual to supply
information or documents, the Commission can
also require a person to appear before it to
give evidence. Evidence that is obtained as
a result of using these powers cannot be used
against that person in court proceedings. The
compulsory interview provision can also be found
in the Securities Act.
It is an offence under the
CCCFA and the Commerce Act (section 103)
not to appear or to deceive or knowingly mislead
the Commission. The same offence provision would
seem to be appropriate in the
FTA
if it is amended so that a person is required
to appear before the Commission and give evidence.
Without the offence provision, the Commission
could not require a person to comply.
Replication in the
FTA
of the provisions in the Commerce Act and the
CCCFA relating to the requirement to
give evidence would need to consider appropriate
immunity provisions. The immunity provisions
in the Commerce Act and
CCCFA give a person required to appear
before the Commission immunity against the evidence
provided being used in court against them or
their spouse. It does not prevent the evidence
being used against a company. Currently, where
a person is required to provide evidence or
information to the Commerce Commission under
the FTA
they have the same privileges as witnesses have
in any court.
Proposal
MCA
considers that there is merit in amending the
Fair Trading Act so that a person can be required
to appear before the Commerce Commission and
give evidence, with appropriate immunity provisions.
Banning Orders
Issue
Under the Fair Trading Act (FTA),
an individual can be fined up to $60,000 for
contravening the legislation. Being fined for
breaching the
FTA,
however, does not prevent a person from continuing
to supply goods and services. Even when a person
has been found to have contravened the
FTA
on more than one occasion they are still able
to trade.
The activities of Michael Knight are a good
example of the limitations of the current enforcement
provisions and of the potential value of banning
orders. In 1994, the Commerce Commission obtained
interim injunctions from the High Court relating
to alleged breaches of the Fair Trading Act
by two companies promoted by Knight. Following
that, Knight transferred his business activities
to Australia and was there investigated by consumer
protection authorities in relation to numerous
promotions. Eventually, in New South Wales he
was banned for life from trading and in Queensland
he was restrained from engaging in trade or
commerce relating to the tourism industry.
On Knight's return
to New Zealand, he was convicted in April
2002 of a total of thirty three breaches
of the Fair Trading Act related to the businesses
Budget Imports and Francais Imports Limited.
However, in 2001, Knight had been declared
bankrupt, thus the court was left with virtually
no ability to sentence him. He was fined
a total of $3,000 plus $130 court costs.
The sentencing judge commented, "this is
a scam. The result is that a lot of people
lost money. Michael Knight displays a total
absence of remorse, which is evident here
in court today. Under the Fair Trading Act,
I have no choice but to fine Knight. You
can't expect me to do nothing". The judge
also stated, "the reality was Michael Knight's
ability to pay was virtually nil and for
that reason alone, the fine was a nominal
amount".
Knight was also sentenced
in July 2004 for 12 further charges of breaching
the Fair Trading Act arising from his involvement
with another company. On this occasion Knight
was fined $22,000 plus $6,430 in costs.
The ability of an individual to supply goods
and services after breaching the
FTA
on more than one occasion contrasts with the
provisions found in other New Zealand business
legislation and in the consumer protection legislation
in some of the Australian states.
For example, under the Credit Contracts and
Consumer Finance Act 2003 (CCCFA),
which like the Fair Trading Act is administered
by the Ministry of Consumer Affairs and enforced
by the Commerce Commission, persons can be ordered
not to act as creditors, lessors, transferees,
or buy-back promoters (section 108). The orders
are made by the District Court and any person
(including the Commerce Commission) can apply
to the court for an order. Orders may be made
for a specified time or without any time limit
and may be made on any other terms or conditions
that the District Court thinks fit. Orders can
be cancelled or varied at any time by the District
Court.
Under the Insolvency Act, without the leave
of the court, a bankrupt is prohibited from
entering into or carrying on any class of business
either alone or in partnership with any person,
from acting as a director or taking part directly
or indirectly in the management of any company
or class of company. The Act also prevents a
bankrupt from being engaged in the management
or control of any business carried on by or
on behalf of, or being in the employ of, persons
related to the bankrupt (as identified in section
111(1)(b)). Such a prohibition may be for a
specified time period or may be without any
time limit. The court may at any time cancel
or vary any such order.
Under the Companies Act, the registrar may
prohibit persons from being a director or promoter
of a company or being concerned (either directly
or indirectly) with the management of a company
for a period of up to five years. The registrar
may exercise this power in relation to persons
who have been a director or were involved in
the management of two or more companies that
have been put into liquidation because of inability
to pay debts, ceased to carry on business because
of inability to pay debts or has entered into
a compromise or arrangement with creditors.
Under the Motor Vehicle Sales Act 2003, the
District Court may, on application of any person,
make an order that bans any person from motor
vehicle trading. An order may be made if a person
has been convicted of a specified offence but
is not banned from participating in the business
of motor vehicle trading[31]
and the District Court considers that the person
is not a fit and proper person to participate
in motor vehicle trading. The District Court
can also make a banning order if it considers
that there is sufficient evidence to indicate
that the person is not a fit and proper person
to participate in the business of motor vehicle
trading.
The inability to ban recidivist offenders
has been recognised as a weakness of the Securities
Act. The Securities Legislation Bill which is
currently before Parliament contains banning
provisions.
International Comparisons
Under the fair trading legislation in the
Australian states of New South Wales and Victoria
individuals can be banned from conducting the
business of supplying goods or services.
Under the Fair Trading Act 1987 in New South
Wales (NSW),
if the Director-General is satisfied that a
person has in trade or commerce, engaged in
any unlawful conduct[32]
on more than one occasion (whether in
NSW or
in any other place), the Director-General may,
by notice in writing require an individual to
demonstrate why they should not be prevented
from carrying on a business of supplying goods
or services. The person on whom the notice is
served has the right to make a written submission
to the Director General within a specified time
period. Should a submission be received, the
Director-General is required to consider it
and conduct any inquiries or investigations
to which the notice relates as the Director-General
thinks appropriate.
After issuing the notice and considering
any submissions that may be received, the Director-General
may apply to the Supreme Court for an order.
The Supreme Court may prohibit the person who
is the subject of the order from carrying on
a business of supplying goods or services. The
order can be for an indefinite period or for
a time specified in the order.
Under the Fair Trading Act 1999 in Victoria,
the Director-General may issue a notice in writing
that asks a supplier to demonstrate why it should
be allowed to continue the business of supplying
goods or services. The Director-General is able
to issue such a notice if he or she has reasonable
grounds to believe that the supplier has engaged
in conduct that has contravened the Act or the
regulations and if the Director-General believes
that the supplier will continue to engage in
conduct and that there is a danger that a person
may suffer harm, loss or damage as a result
of that conduct unless action is taken urgently.
If the supplier does not respond to the notice
within the time specified, the supplier must
cease carrying on the business of supplying
the goods or services to which the notice relates
or any business of a like kind. The supplier
to whom the notice applies can appeal the decision
to the Victorian Civil and Administrative Tribunal.[33]
Discussion
The Commerce Commission has identified a
small number of individuals who, even when they
have been found by the courts to have contravened
the legislation, have continued to supply goods
or services in a manner which breaches the legislation.
For these recidivist offenders, the available
penalties do not appear to act as a deterrent.
Having a provision that bans serious offenders
from supplying goods or services either for
a set period of time or indefinitely would prevent
them from being able to continually mislead
or deceive consumers. The threat of such a provision
should encourage businesses to comply with the
legislation, particularly when they have been
found by the court to have contravened the legislation.
If consumers were aware that recidivist offenders
under the
FTA
could be banned from supplying goods and services
this should give them more confidence in the
market.
Banning recidivist offenders under the
FTA
from supplying goods or services would affect
the livelihood of these individuals. The impact
that these recidivist offenders have on consumers
by knowingly contravening the
FTA
is considered, however, to outweigh this matter.
Proposal
MCA
considers that there is merit in amending the
Fair Trading Act so that recidivist offenders
could be banned from supplying goods or services.
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