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Discussion Paper
July 2005
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Evaluation Template
Market Structure and Industry
Circumstances
Describe the structure of the market:
1. What is the size/scale/scope of the
market?
2. Who are the key players in the market
(firms, consumers, government)? Do these key players have a
role in the scheme?
3. Is there a strong industry association
and/or code champion to coordinate action and drive
development of the scheme?
4. How widely does the scheme cover the
industry, e.g. number of participants, proportion of market
share, etc? Is the industry association representative of a
large proportion of the industry?
5. Is the industry cohesive, i.e.
characterised by common interests, such as similar
relationships between firms, customers and suppliers?
6. What is the level of competition in the
market? What effect does the scheme have on competition and
innovation in the industry?
7. At what stage is the industry - is the
market mature? Is it a new industry which is trying to build
confidence in the industry?
8. What is the extent of market failure or
potential harm in the industry? Is there a risk of serious
harm to consumers, e.g. public health and safety?
Describe the benefits to industry and consumers of
participating in the scheme:
9. What incentives, in the context of the
market and industry circumstances, does the scheme provide to
encourage firms to join and comply?
10. What additional benefits does the scheme
provide to consumers above those already available in law?
11. Does the scheme recognise members'
relationship with the wider community/social responsibility?
How?
Content of the Scheme
Describe the type of scheme adopted:
12. What are the objectives, purpose and
scope of the scheme? Is this clear from the scheme
documentation?
13. Does the scheme provide clear rules
setting out the rights and responsibilities of all parties?
Are the rules flexible?
14. Do the rules reflect the objectives of
the scheme?
15. Are the rules accessible and easily
understood by all parties?
16. Is the type of scheme suited to the
industry and the market?
Describe how the scheme was developed:
17. Who was responsible for development of
the scheme?
18. What consultation process was undertaken
in the development of the scheme? Were all relevant parties
(consumers, industry, government, regulators) consulted?
19. What issues were identified during
consultation? Were these issues appropriately considered in
the development of the scheme?
Operation and Enforcement of the
Scheme
Describe how the scheme is administered and monitored:
20. Does the scheme have a body for
administration and monitoring? Is the administration and
monitoring body adequately resourced?
21. How is the scheme's governing board
constituted? Is the board independent of participating firms
and the industry?
22. Does the scheme set out performance
indicators against which it can be reviewed and monitored,
e.g. the ongoing level of consumer satisfaction with the
scheme, the behaviour of scheme members and the industry as a
whole?
23. Are results of the monitoring published?
How often?
24. Does the scheme engage in publicity and
awareness raising, for both consumers and traders?
Describe how the scheme is enforced:
25. Does the scheme include procedures for
disciplining non-complying members?
26. Are there sanctions to deal with
behaviour of scheme members? Is there a range of sanctions to
deal with different levels of non-compliance? Do the sanctions
have teeth?
27. Are sanctions and disciplinary
proceedings published?
Describe how the scheme assists resolution of consumers'
complaints:
28. Describe the nature of consumer
complaints in the industry, e.g. number, complexity, etc. Are
existing complaints resolution mechanisms adequate/appropriate
to address consumer complaints?
29. Does the scheme require members to have
a fair internal complaints handling procedure?
30. Does the scheme include a complaints
resolution body which is independent of participating firms
and of the industry?
31. Is the size and scale of the complaints
body appropriate to the type and number of complaints
received?
32. Is the complaints resolution body
accessible, independent, fair, accountable, efficient and
effective?
Discussion Questions
Does the evaluation template accurately capture the
issues in evaluating effective industry-led regulation?
Are additional questions necessary to
elicit information that would be important in evaluating the
effectiveness of a scheme? Are some questions unnecessary?
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