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Objectives of Water Efficiency Labelling

In considering the nature of the water efficiency labelling regime that New Zealand should adopt, the Ministry of Consumer Affairs has identified four primary objectives:

• Any water efficiency label should give consumers correct and adequate information in relation to water-using fixtures and products. This information must also be provided at the appropriate time and place, so consumers can weigh water efficiency into their decision-making.
• The labelling regime should be straight-forward for businesses to comply with and not impose any unjustifiable costs.
• The labelling regime must meet New Zealand's commitments under the Trans Tasman Mutual Recognition Arrangement (TTMRA).
• The regime must be suited to New Zealand conditions and reflect the environment in which New Zealanders are purchasing water-using fixtures and appliances.

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