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Page updated: 11-02-2008

Product Safety

Product Safety


This Topic Includes:
Achieving Safety
The Ministry's role in improving safety
Reporting unsafe products

This section provides information and advice to consumers and businesses on product safety.

Information for consumers

Consumers can find information on how to use products safely and how to make sure that the products you buy are safe. The Consumer Information section of Product Safety covers a wide range of topics including safety in the home, children's furniture and nightwear, baby products, toys, cigarette lighters, and pedal bicycles. Information is also provided on safety issues to be aware of when buying products.

The Product Safety section also contains an online form to report potentially unsafe products to the Ministry of Consumer Affairs.  Links to other websites and details about unsafe products that have been recalled, can also be found in this section.

Information for manufacturers, importers, wholesalers and retailers

Businesses can find product safety information on issues they need to be aware of when manufacturing, importing and selling products.

Information for businesses covers:

Achieving Safety

Overall levels of safety can only be improved when everyone involved in the regulation, manufacture, supply, sale, purchase and use of products, work together and actively contributes to making sure that products are safe and are used safely.

Consumers achieving safety

Consumers can help make sure products are safe and avoid risks by:

  • recognising that in any situation the person most at risk is the one using the product and is also the one most able to influence the safety of the situation
  • buying products that meet standards
  • reading instructions before use
  • following instructions
  • using products safely and avoiding misuse
  • considering the environment in which the product is being used and possible effects on non-users - eg, exercise cycles
  • checking ongoing condition of product and performing maintenance
  • taking a safety problem back to the supplier
  • being aware of the possible dangers of old or modified products
  • advising appropriate agencies about safety concerns.

Businesses achieving safety

For businesses it is important that you have a manufacturing or supply philosophy that sees safety considerations as an integral part of your operations. Businesses have the responsibility to provide safe products and address issues of safety as they arise. These issues include not only the physical characteristics of the product but also an understanding of how  they will be used and other factors which affect their safe use.

Businesses can contribute to making sure products are safe by:

  • providing safe products
  • incorporating safety into design
  • implementing quality assurance programmes
  • complying with standards (as a minimum)
  • providing clear instructions for assembly
  • providing clear instructions for proper use
  • identifying foreseeable misuse and providing warnings against it
  • identifying hazards associated with the product and providing warnings about them
  • implementing feedback systems
  • developing product recall plans & procedures including effective communication 
  • responding quickly to safety concerns that arise
  • addressing the specific concerns associated with second-hand goods.

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What does the Ministry of Consumer Affairs do to improve product safety? 

The Ministry's Measurement and Product Safety Service (MAPSS):

  • educates consumers and traders in identifying safe products and how to use them safely
  • investigates unsafe products
  • participates in the development of national voluntary standards, and
  • provides policy advice to the Minister.

The Ministry can:

  • suggest modifications to make a product safe
  • request that unsafe products be removed from sale, and
  • assist companies to recall unsafe products.

As a measure of last resort the Minister of Consumer Affairs can:

  • recommend mandatory standards for products or services
  • ban unsafe products, and
  • order a compulsory recall of an unsafe product.

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Reporting unsafe products

To report a potentially unsafe product you can complete the safety incident form online,  or

Tel:  0508 MAPSS Info (0508 627 774)

International Clients:  0064 3 962 2580

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