Fraud Awareness Campaigns
The annual campaign run by the Ministry of Consumer Affairs to highlight mass-marketed scams.
About the Fraud Awareness Campaigns
Agencies participating in the Taskforce
New Zealand Government: Ministry of Consumer Affairs, Commerce Commission.
Australian Government: Attorney General’s Department; Australian Bureau of Statistics; Australian Communications and Media Authority; Australian Competition & Consumer Commission; Australian Federal Police (represented by the Australian High Tech Crime Centre; Australian Institute of Criminology; Australian Securities & Investment Commission; Department of Communications, Information Technology & the Arts
State and Territory Governments: Australian Capital Territory – Office of Fair Trading; Consumer Affairs Victoria; New South Wales – Office of Fair Trading; Northern Territory – Department of Justice; Queensland – Department of Tourism, Fair Trading and Wine Industry Development; South Australia – Office of Consumer & Business Affairs; Tasmania – Office of Consumer Affairs & Fair Trading; Western Australia – Department of Consumer & Employment Protection.
The main objective for Fraud Awareness campaigns are to raise awareness and provide information to New Zealanders on:
- how to spot scams
- how to avoid being scammed, and
- how to report a scam (via this Scamwatch website)
Fraud Awareness Week 2010
The New Zealand campaign, Fraud Awareness Week 2010, ran for one week from the 1 – 7 March, mirroring the dates of the Australian campaign.Fraud Awareness Week 2010 encouraged the involvement and action of a number of stakeholder organisations (public, private and community agencies) to raise awareness of fraud and scams amongst New Zealanders.
Fraud Awareness Week 2010 followed on from promotions in earlier years with the established focus on empowering consumers to recognise and respond appropriately to scams.
The 2010 campaign focussed on the promotion of NetSafe's Scam Machine - an interactive video-making website. The scam machine allows users to build a news story based around someone they know, putting them at the centre of an online scam story.
Fraud Awareness Week 2009 again aimed to raise New Zealander’s awareness about how to spot scams and report a scam to Scamwatch.
Resources developed for use during the campaign included:
A well-attended launch event was held at Trade Me’s offices and 36 media articles were generated as a result. The campaign focussed on four scam victim’s stories (portrayed by actors but telling genuine scam reports to Scamwatch). Research suggests that people learn from others’ stories.
Fraud Awareness Week 2008 aimed to raise New Zealander’s awareness about how they could spot scams, protect themselves from scams, and report a scam to help protect others.
Fraud Awareness Week 2008 focused on scams that seduce consumers with promises of easy money, great prizes or true love and deceive or trick consumers into giving scammers their personal details.
The key messages for Fraud Awareness Week 2008 were very simple:
- Scams target you. Protect yourself.
- Don’t be seduced. Don’t be deceived.
- Fight the scammers! Don't respond!
- If it looks to good to be true, it probably is.
Most scams originate from outside New Zealand and once money is sent overseas it is virtually impossible to recover.
But New Zealanders can fight scammers, simply by not responding to a scam attempt.
By responding you let the scammer know you are there. If you don’t respond they don’t know you exist and they can’t take your money.
Fraud Awareness Month 2007
The second Fraud Awareness Month took place in 2007. The campaign ran from 5th March 2007, through to the end of March.
The core campaign involved resource development, public relations aimed at encouraging media coverage, stakeholder engagement aimed at encouraging awareness raising activities and a paid advertising campaign.
A number of organisations also ran their own initiatives during the month.
The key messages of the campaign were backed up by directing consumers to SCAMwatch for more information.
Fraud Awareness Month 2006 was New Zealand’s inaugural Fraud Awareness Initiative.
The initiative included a series of media releases and a paid advertising campaign which resulted in media coverage.