Know the Scammers Secrets
Scams succeed because they look like the real thing, and they push your
buttons.
They speak to a strong need or desire … and they push hard for a
natural and automatic human response.
Scammers rely on common human
vulnerabilities:
Believing that all companies and
websites are legitimate.
No, they can be set up for the sole
intent of scamming people, then quickly
shut down with no trace of the scammers,
or your money. Don't trust companies or
websites you don't know.
Hoping that there are short cuts and
secrets to wealth.
If there were, why would they need
your money? They would already be
wealthy. Get independent advice on any
investment proposal.
Feeling obligated to return a
favour.
Scammers will often offer a gift or
service, knowing you'll feel like you
owe them something in return. You don't.
Weakening in the face of lesser
demands.
If you say "no" to $5000, scammers
know you're more likely to say "yes" if
they drop the demand to $2000. Say "no"
to any financial decision until you
check it thoroughly.
Social reinforcement.
Scammers will tell you everyone's
doing it and so should you. The scammers
are lying.
Standing by your word.
If you agreed to anything, even just
an idea, they will use it against you.
"You said you wanted to make money…"
"You said you'd like to work from home…"
You do not owe a seller anything until
you make a binding contract … so do not
make one until you check everything
thoroughly.
Enjoying affirmation.
Scammers can be charmers, but once
they have your money, you will never see
them again. Don't be flattered out of
your money.
Respecting authority.
Scammers will use uniforms,
letterheads, government titles,
prestigious institutions and celebrity
endorsements to hoodwink you into
trusting their credibility.
Does the
authority check out?
Is it even
legitimate?
Did their investment managers
go to Harvard?
Probably not, but even
so, so what?
The fear of missing out.
Scammers will pressure you to act
now, now, now, because time or supply is
running out. Urgency is a powerful
emotion, but separate your feelings from
your decision-making. Do not be rushed.
It can wait.
Identity Theft: Stealing Your
Personal Details.
It is not just about your money. Your
personal details are also very valuable
to scammers. Identity theft can happen
in many ways, from stealing your wallet
to sifting through your rubbish bin for
discarded papers. Scammers can use
credit cards, claim benefits, take out
loans, run up debts, all in your name.
Look after your personal details in the
same way you would your wallet and other
possessions.

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